- Service Name
GMO Research & AI
- Industry
Market Research, Audience Engagement, Digital Surveys, Consumer Insights
- Main Value Proposition
Unlock deep consumer insights and drive innovation through a comprehensive audience engagement platform.
- Description
GMO Research & AI is an online audience engagement platform that connects brands with consumers through digital survey-based services. It provides access to a vast network of consumer panelists across the Asia-Pacific region, enabling businesses to gather valuable insights and drive innovation.
- Key Features
Extensive APAC survey panel coverage; Effortless integration for quick surveys; Custom survey creation and analysis support; Real-time access to respondents for agile research
- Use Cases
GMO Research & AI is most valuable for businesses looking to conduct market research, gather consumer feedback, and drive product innovation through data-driven insights.
- Competitive advantages
67% market share in Japan as a consumer panel provider; Access to over 55 million consumer panelists across 16 APAC markets; High-quality data and insights from over 250,000 surveys conducted annually
- Strengths
The service's strengths include its extensive reach in the APAC region, high-quality data collection methods, and a user-friendly platform for both quick and custom surveys.
- Positioning
GMO Research & AI positions itself as a leading audience engagement platform that leverages AI technology to enhance consumer insights and drive innovation.
- Audience
The target users include market researchers, product managers, and businesses seeking consumer insights, particularly those operating in the Asia-Pacific region.
- CTA
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- Tags
Audience Engagement
Consumer Insights
Market Research
Digital Surveys
- Tagline
Engaging People Around the World
- Tone of Voice
Professional, informative, engaging
- Differentiation
GMO Research & AI stands out as the number one consumer panel provider in Japan, with a significant market share and a vast network of respondents across the Asia-Pacific region.
- Brand Positioning
The brand is identified as a trusted partner in market research, emphasizing its extensive network and expertise in consumer engagement.
- Founded
2001-04-01