- Service Name
Goin'
- Industry
Education, Community Engagement, Higher Education, Student Services
- Main Value Proposition
Goin' offers a unique platform that allows students to connect and build friendships before starting their university journey, enhancing their overall experience and emotional attachment to the institution.
- Description
Goin' is a student-led community platform designed to enhance the student experience by facilitating connections among students before they arrive at university. It aims to boost conversion and retention rates by creating a sense of belonging and community among students.
- Key Features
Student-led community engagement; Zero-effort solution for universities; Facilitates friendships before arrival; Self-managing system for ongoing engagement
- Use Cases
Connecting with future classmates before arrival; Building friendships and support networks; Facilitating discussions about housing and university life; Creating groups based on shared interests or courses
- Competitive advantages
No additional resources required from universities; High engagement rates with over 1 million messages exchanged monthly; Positive feedback from both students and universities regarding ease of use and effectiveness
- Strengths
Goin' effectively addresses the emotional needs of students transitioning to university life, providing a platform that fosters connections and reduces anxiety about starting anew.
- Positioning
Goin' positions itself as a vital tool for universities to improve student satisfaction and retention by fostering a sense of community and belonging among students.
- Audience
The primary audience includes international students, prospective university students, and universities looking to enhance student engagement and retention.
- CTA
Request a conversation with one of our partners
- Tags
Student Community
Social Networking
Higher Education
Student Engagement
- Tagline
The largest community platform in HigherEd
- Tone of Voice
Supportive, engaging, friendly
- Differentiation
Goin' stands out by being a student-led platform that focuses on authentic friendship building without the interference of traditional marketing tactics, providing a safe and ethical environment for students.
- Brand Positioning
Goin' is identified as an innovative and supportive platform that prioritizes student well-being and community building, distinguishing itself from traditional social media and recruitment tools.
- Founded
2020-01-01