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Going™: Summary

Going™ is a flight subscription service that helps users find and book cheap flights to various destinations. It offers exclusive deals and alerts for significant airfare discounts, allowing travelers to save money on their trips.

Service Name

Going™

Industry

Travel, Flights, Flight Subscription, Airfare Alerts

Main Value Proposition

Going™ provides users with significant savings on airfare through timely alerts and exclusive deals, ensuring they never overpay for flights.

Description

Going™ is a flight subscription service that helps users find and book cheap flights to various destinations. It offers exclusive deals and alerts for significant airfare discounts, allowing travelers to save money on their trips.

Key Features

Real-time flight alerts for price drops; Access to exclusive deals on airfare; User-friendly mobile app for easy booking; Savings of 40-90% on flights

Use Cases

Going™ is most valuable for budget-conscious travelers looking for affordable flight options, families planning vacations, and individuals seeking spontaneous travel opportunities.

Competitive advantages

Significant savings of 40-90% on flights compared to regular prices; A dedicated mobile app that enhances user experience and accessibility; A strong community of over two million travelers sharing their success stories

Strengths

Going™ excels in providing timely and relevant flight alerts, a user-friendly interface, and a proven track record of helping travelers save substantial amounts on airfare.

Positioning

Going™ positions itself as a cost-effective solution for travelers who want to save money on flights without the hassle of searching for deals themselves.

Audience

The target users include budget travelers, families planning vacations, and frequent flyers looking for the best deals on airfare.

CTA

Sign up for free

Tags
  • Cheap Flights

  • Flight Alerts

  • Travel Membership

  • Airfare Savings

Tagline

Save up to 40-90% off flights from your city.

Tone of Voice

Friendly, informative, encouraging

Differentiation

Going™ stands out in the market by offering a subscription model that focuses on delivering real-time alerts for airfare drops, which is not commonly found in traditional flight search engines.

Brand Positioning

Going™ has rebranded from Scott’s Cheap Flights, emphasizing its commitment to helping travelers find affordable airfare through a subscription service.

Founded

2006-01-01

Founders
  • Rebecca Xiong

  • Roy Rodenstein