- Service Name
PURELL® Brand Hand Sanitizers and Hygiene Solutions
- Industry
Health and Hygiene, Personal Care, Hand Sanitizers, Surface Disinfectants
- Main Value Proposition
GOJO Industries provides innovative hygiene solutions that help create healthier environments through effective hand hygiene and surface disinfection.
- Description
GOJO Industries offers a range of health skin and hygiene solutions, primarily focusing on hand sanitizers and surface disinfectants. Their products are designed to enhance well-being and promote cleanliness in various environments.
- Key Features
Touch-free dispenser technology; Effective against germs on multiple surfaces; Sustainably focused products; Women-owned business certification
- Use Cases
Ideal for use in hospitals, schools, restaurants, businesses, and homes to ensure cleanliness and reduce the spread of germs.
- Competitive advantages
Market leader in hand sanitizers with the PURELL® brand; Strong focus on sustainability and social responsibility; Innovative product offerings like Clean Release™ soap technology
- Strengths
GOJO Industries has a strong heritage in hygiene solutions, a commitment to scientific innovation, and a focus on customer education and well-being.
- Positioning
GOJO positions itself as a leader in hygiene solutions, emphasizing its scientific approach and commitment to improving public health.
- Audience
Target users include healthcare professionals, educators, business owners, and families who prioritize hygiene and well-being.
- CTA
Shop Now
- Tags
Hygiene
Hand Sanitizer
Sustainability
Health Solutions
- Tagline
Hand Hygiene. Elevated.
- Tone of Voice
Professional, informative, caring
- Differentiation
GOJO is distinguished by its commitment to sustainability, being a women-owned enterprise, and its long-standing reputation as a trusted brand in hygiene since 1946.
- Brand Positioning
The brand is identified as a trusted provider of hygiene products, with a focus on innovation, sustainability, and community responsibility.
- Founded
1946-01-01
- Founders
Goldie Lippman
Jerry Lippman