- Service Name
Local Gift Card
- Industry
Retail, Gift Cards, Local Commerce
- Main Value Proposition
The Local Gift Card provides the freedom to choose the perfect gift from over 3,500 local merchants and national retailers across 50 cities.
- Description
The Local Gift Card is a versatile gift option that allows recipients to choose from a wide range of local merchants and retailers. It offers a convenient and appreciated way to give a gift for any occasion.
- Key Features
Instant delivery from the comfort of your home; Digital redemption for easier management; Flexible spending options with a wide selection of local merchants; Corporate invoicing available at checkout
- Use Cases
Ideal for gifting on occasions such as birthdays, holidays, or corporate events where a versatile gift is needed.
- Competitive advantages
Wide acceptance at numerous local and national retailers; Instant digital delivery for immediate gifting; Flexibility in spending across various merchants
- Strengths
The service is user-friendly, offers immediate gratification through digital delivery, and supports local businesses by providing a broad selection of merchants.
- Positioning
The service positions itself as the go-to solution for thoughtful gifting that supports local economies.
- Audience
The target users include individuals looking for gift options for friends and family, corporate clients seeking employee gifts, and anyone wanting to support local businesses.
- CTA
Click to buy your gift card now.
- Tags
Gift Card
Local Merchants
Flexible Gifting
Digital Redemption
- Tagline
Surprise someone you care about with a gift that is always appreciated.
- Tone of Voice
Friendly, inviting, straightforward
- Differentiation
This service stands out by offering a flexible gift card that can be used at a vast number of local businesses, making it a unique choice for gifting.
- Brand Positioning
Cityplay is identified as a community-focused brand that emphasizes local engagement and convenience in gifting.
- Founded
2009-01-01
- Founders
Robert J Havengårdh