- Service Name
Goodeed
- Industry
Advertising, Media, Nonprofit, Social Impact
- Main Value Proposition
Goodeed enables brands to engage their audiences while simultaneously funding charitable projects, creating a win-win scenario for both advertisers and nonprofits.
- Description
Goodeed is an innovative advertising platform that transforms brands' media budgets into funding for nonprofit projects. By utilizing a unique solidarity format, it allows advertisers to support social and environmental causes through their advertising efforts.
- Key Features
1 ad viewed = 1 charitable action; 60% of revenues from media investments are given to nonprofits; B Corp certified, ensuring commitment to social and environmental change; Tailor-made specialty operations to highlight CSR efforts
- Use Cases
Goodeed is most valuable for brands looking to enhance their corporate social responsibility (CSR) efforts, nonprofits seeking funding for projects, and advertisers wanting to improve brand perception through socially responsible initiatives.
- Competitive advantages
Direct financial support to nonprofits with every ad viewed; Enhanced brand affinity and recall through socially responsible advertising; A proven model with over 300 advertisers and 700 funded nonprofit projects
- Strengths
Goodeed's strengths lie in its innovative business model that aligns advertising with charitable giving, its strong partnerships with well-known brands, and its commitment to transparency and impact.
- Positioning
Goodeed positions itself as a leader in the intersection of advertising and philanthropy, appealing to brands that want to make a positive impact while advertising.
- Audience
The target users include marketing and advertising professionals, brands committed to CSR, and nonprofits looking for innovative funding solutions.
- CTA
Discover Goodeed
- Tags
Social Impact
Charity Advertising
Corporate Social Responsibility
Nonprofit Funding
- Tagline
Impactful advertising with a purpose
- Tone of Voice
Inspirational, Engaging, Purposeful
- Differentiation
Goodeed uniquely combines advertising with philanthropy, allowing brands to directly contribute to social and environmental causes through their media spending, which is not commonly offered by traditional advertising platforms.
- Brand Positioning
Goodeed identifies itself as a purpose-driven company focused on driving social and environmental change through innovative advertising solutions.
- Founded
2014-03-16
- Founders
Vincent Flachaire