- Service Name
Good Times
- Industry
Media, Publishing, Local News, Community Newspapers
- Main Value Proposition
Good Times offers a free, accessible source of information that keeps the Santa Cruz community informed and engaged with local events and news.
- Description
Good Times is a leading free weekly newspaper in Santa Cruz, California, providing local news, arts, entertainment, and dining information. It serves as a community resource for residents and visitors to stay informed about events and happenings in the area.
- Key Features
Comprehensive local news coverage; Arts and entertainment listings; Dining reviews and food-related content; Event calendar with community activities
- Use Cases
Good Times is most valuable for residents looking to stay updated on local news, visitors seeking information on events and dining options, and community members interested in arts and entertainment.
- Competitive advantages
Free access to a wide range of local news and events; Strong community focus with in-depth coverage of local issues; Regular features on arts, entertainment, and dining that cater to local interests
- Strengths
Good Times excels in providing timely and relevant local news, a diverse range of content including arts and dining, and a strong connection to the community it serves.
- Positioning
Good Times positions itself as the go-to source for free, local news and entertainment in Santa Cruz, emphasizing its community-oriented approach.
- Audience
The target users include local residents of Santa Cruz, visitors to the area, and individuals interested in community events and local culture.
- CTA
Search
- Tags
Local News
Arts & Entertainment
Dining
Community Events
- Tagline
Santa Cruz California's Leading Free Weekly
- Tone of Voice
Informative, engaging, community-focused
- Differentiation
Good Times stands out by being a free weekly publication that focuses specifically on the Santa Cruz area, providing localized content that larger publications may overlook.
- Brand Positioning
Good Times identifies itself as a trusted community newspaper that prioritizes local stories and events, fostering a sense of connection among its readers.
- Founded
1975-01-01