- Service Name
Superscript
- Industry
Insurance, Fintech, Insurtech, Digital Services
- Main Value Proposition
Superscript offers bespoke insurance solutions designed specifically for innovative businesses, ensuring they are covered against unique and emerging risks.
- Description
Superscript is a digital insurance broker that specializes in providing tailored insurance solutions for businesses, particularly those in the tech sector. They focus on high-growth firms facing emerging risks, offering a seamless digital-first experience.
- Key Features
Comprehensive range of specialist and standard covers; In-house five-star claims support; Digital-first journey for easy management; Expert brokers with industry-specific knowledge
- Use Cases
Startups needing quick and tailored insurance solutions; Tech firms requiring coverage for emerging risks like cyber threats; Businesses looking for a seamless digital experience in managing their insurance
- Competitive advantages
Specialization in high-growth tech firms and emerging risks; In-house claims support that enhances customer experience; A digital-first approach that simplifies the insurance process
- Strengths
Superscript's main strengths include its expertise in niche markets, a strong digital platform for managing insurance, and a dedicated team that understands the unique challenges faced by tech businesses.
- Positioning
Superscript positions itself as a modern, tech-savvy insurance broker that understands the unique needs of innovative businesses, providing them with tailored coverage options.
- Audience
The primary target users are small to medium-sized enterprises (SMEs) in the tech sector, including startups in fintech, gaming, and healthcare, who benefit from specialized insurance solutions.
- CTA
Request a quote
- Tags
Digital insurance
Tech insurance
Bespoke coverage
Emerging risks
- Tagline
Insurance for innovators raising and scaling
- Tone of Voice
Professional, approachable, knowledgeable
- Differentiation
Superscript stands out in the market by combining a deep understanding of tech industries with a streamlined digital process, allowing for quick and efficient insurance solutions tailored to specific business needs.
- Brand Positioning
Superscript's brand identity is centered around being a trusted partner for digital businesses, emphasizing innovation, expertise, and a customer-centric approach.
- Founded
2015-01-01
- Founders
Annabel Mekelenkamp
Ben Rose
Cameron Shearer