- Service Name
Keep
- Industry
Health & Fitness, Mobile Applications, Fitness Training, Community Support
- Main Value Proposition
Keep empowers users to embrace fitness and enjoy a healthier lifestyle through technology-driven solutions.
- Description
Keep is a mobile fitness application that provides a wide range of workout courses and professional fitness tools. It allows users to train, track, and share their fitness journey with friends anytime and anywhere.
- Key Features
Extensive library of workout courses; Professional fitness tools; Community engagement for sharing and tracking progress; Integration with smart hardware for enhanced experience
- Use Cases
Keep is most valuable for individuals looking to lose weight, build muscle, engage in yoga, or maintain a consistent fitness routine.
- Competitive advantages
Large user base of over 200 million fitness enthusiasts; Diverse training programs catering to various fitness goals; Access to authoritative coaching and shared fitness knowledge
- Strengths
Key strengths include a user-friendly interface, a vast selection of workouts, strong community support, and innovative smart hardware integration.
- Positioning
Keep positions itself as a leading fitness app that combines technology with community support to enhance the fitness experience.
- Audience
The target users include fitness enthusiasts, individuals seeking weight loss, those interested in muscle gain, and people looking for a supportive fitness community.
- CTA
Learn more
- Tags
Fitness
Workout
Health
Community
- Tagline
Discipline gives me freedom
- Tone of Voice
Inspirational, supportive, engaging
- Differentiation
Keep uniquely combines a comprehensive fitness app with a supportive community and smart hardware integration, making it a holistic fitness solution.
- Brand Positioning
Keep's brand identity is centered around empowerment through discipline and community, promoting a lifestyle of health and fitness.
- Founded
2014-01-01
- Founders
Ning Wang
Wei Peng