- Service Name
FreeWheel
- Industry
Advertising Technology, TV Advertising, Video Advertising, Programmatic Advertising
- Main Value Proposition
FreeWheel's platform unifies the TV advertising ecosystem, enabling buyers and sellers to achieve better results through advanced technology and insights.
- Description
FreeWheel provides advanced TV and video advertising technology designed for the modern multiscreen ecosystem. It offers tools, data, and insights for both buyers and sellers to enhance advertising efficiency and effectiveness.
- Key Features
Programmatic capabilities for maximizing efficiency; Simplified media supply chain for buyers; Unified platform for sellers to monetize inventory; Comprehensive campaign management with Strata
- Use Cases
FreeWheel is most valuable for media buyers looking to optimize their ad spend and for sellers aiming to maximize revenue from their inventory.
- Competitive advantages
Direct access to premium partners for buyers; Unified data sources for better decision-making for sellers; Comprehensive campaign management tools that streamline workflows
- Strengths
FreeWheel's strengths lie in its robust programmatic capabilities, comprehensive product offerings for both buyers and sellers, and its ability to unify the advertising ecosystem.
- Positioning
FreeWheel positions itself as a leader in the TV advertising technology space, focusing on unifying the ecosystem and providing advanced tools for both sides of the market.
- Audience
The target users include media buyers, media sellers, and advertising professionals who seek to enhance their advertising strategies and outcomes.
- CTA
Unleash the Power of Premium Programmatic
- Tags
TV Advertising
Video Marketing
Programmatic Advertising
Advertising Technology
- Tagline
Turn On THE FUTURE
- Tone of Voice
Innovative, professional, authoritative
- Differentiation
FreeWheel stands out by offering a comprehensive solution that integrates both demand and supply-side tools, allowing seamless interaction between buyers and sellers in the TV advertising space.
- Brand Positioning
FreeWheel's brand identity is centered around innovation and efficiency in the advertising technology sector, emphasizing its role in transforming the TV advertising landscape.
- Founded
1984-01-01
- Founders
Roger Skolnik