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Grafter: Summary

Grafter is a digital platform that connects businesses with local workers, laborers, and tradespeople. It allows users to post jobs or browse profiles to find and hire trusted individuals for various tasks.

Service Name

Grafter

Industry

Labor and Employment, Online Hiring Services, Temporary Staffing, Local Workforce Solutions

Main Value Proposition

Grafter simplifies the process of finding, hiring, and paying for local labor, making it safe and secure for both employers and workers.

Description

Grafter is a digital platform that connects businesses with local workers, laborers, and tradespeople. It allows users to post jobs or browse profiles to find and hire trusted individuals for various tasks.

Key Features

Free to post jobs and view candidate profiles; Access to over 75,000 registered workers across the UK; Easy-to-use interface for sorting and hiring; Option to pay workers online and receive invoices

Use Cases

Grafter is most valuable for businesses looking to hire temporary labor, individuals needing skilled tradespeople for specific projects, and workers seeking job opportunities in their local area.

Competitive advantages

No upfront costs for posting jobs or viewing profiles; Direct communication with candidates through the platform; A large network of trusted workers available for hire

Strengths

Grafter's main strengths include its user-friendly interface, extensive database of local workers, and the ability to hire and pay securely online.

Positioning

Grafter positions itself as a convenient and cost-effective solution for hiring local labor, emphasizing ease of use and security.

Audience

The target users include small to medium-sized businesses needing labor, individuals looking for skilled tradespeople, and job seekers in the labor market.

CTA

Post a Job

Tags
  • local workers

  • temporary labor

  • hiring platform

  • trusted grafters

Tagline

Grafter is the easy way to find local workers, labour and trades

Tone of Voice

Friendly, straightforward, supportive

Differentiation

Grafter stands out by offering a completely free job posting service and a large pool of vetted workers, ensuring a reliable and efficient hiring process.

Brand Positioning

Grafter's brand identity is centered around being a trustworthy and efficient platform for connecting employers with local workers, promoting a sense of community and reliability.

Founded

2017-01-01

Founders
  • Richard Knight

  • Tom Cape