- Service Name
Great British Racing
- Industry
Sports, Horse Racing, Promotion, Marketing
- Main Value Proposition
Great British Racing aims to enhance the visibility and appeal of horse racing, making it accessible and engaging for a wider audience.
- Description
Great British Racing is the official marketing and promotional body for British horse racing, dedicated to increasing interest and participation in the sport. It provides information on fixtures, racecourses, and the latest news in horse racing.
- Key Features
Comprehensive fixture listings for horse racing events; Information on Premier Racedays across the UK; Updates on Jockey Championships and rankings; Engagement opportunities like The Jockey Gym for the public
- Use Cases
Ideal for horse racing fans looking for event information, families seeking engaging activities at racecourses, and individuals interested in learning about the sport.
- Competitive advantages
Official marketing body with authoritative information; Strong focus on horse welfare and safety standards; Engagement initiatives that connect the public with the sport
- Strengths
The organization has a robust structure for promoting horse racing, a commitment to high welfare standards, and a variety of engaging content that appeals to both racing enthusiasts and newcomers.
- Positioning
Great British Racing positions itself as the go-to source for all things related to British horse racing, emphasizing its role in promoting the sport and ensuring high standards.
- Audience
Target users include horse racing enthusiasts, families looking for entertainment, and individuals interested in sports and fitness.
- Brand Positioning
The brand is identified as a responsible and engaging authority in horse racing, committed to promoting the sport while ensuring the welfare of the horses.
- CTA
Find a fixture
- Differentiation
It uniquely positions itself as the official body for promoting British horse racing, focusing on welfare and safety standards while providing a centralized platform for racing information.
- Tagline
Welcome to HorsePWR
- Tags
Horse Racing
Jockey Championships
Premier Racedays
Horse Welfare
- Tone of Voice
Informative, engaging, enthusiastic
- Founded
2013-01-01