- Service Name
Great Lakes Women's Business Council
- Industry
Nonprofit, Business Support, Women’s Empowerment, Small Business Development
- Main Value Proposition
Empowering women and minority business owners by providing essential resources, funding, and certification to enhance their business opportunities.
- Description
The Great Lakes Women's Business Council is a nonprofit organization dedicated to supporting women and minority business owners. It provides access to capital, certification for women-owned businesses, and educational resources to help them thrive.
- Key Features
Access to capital through CEED Lending; Certification for Women-Owned Business Enterprises (WBE); Corporate procurement opportunities; Educational support and training programs
- Use Cases
Ideal for women entrepreneurs seeking certification, access to funding, and educational resources to grow their businesses.
- Competitive advantages
Established network of over 300 corporate members providing procurement opportunities; Specialized programs tailored for women entrepreneurs; Proven track record of loan provision and job creation
- Strengths
The organization has a strong impact with over 15,000 small businesses trained and $11 million in loans provided, showcasing its commitment to fostering business growth.
- Positioning
The Great Lakes WBC positions itself as a leading nonprofit organization that champions the growth and success of women and minority-owned businesses.
- Audience
Women business owners, minority entrepreneurs, corporate partners, and small business advocates.
- Brand Positioning
The brand is identified as a supportive and empowering entity for women entrepreneurs, focusing on growth, education, and community engagement.
- CTA
Register Now, Learn More
- Differentiation
The Great Lakes WBC uniquely combines access to capital, certification, and a strong network of corporate partners to support women-owned businesses in Indiana and Michigan.
- Tagline
Champion for women and minority businesses.
- Tags
Women-Owned Business
Certification
Business Development
Access to Capital
- Tone of Voice
Empowering, supportive, professional
- Founded
1984-01-01
- Founders
Michelle Richards