- Service Name
Great Wraps
- Industry
Food and Beverage, Quick Service Restaurant, Fast Casual, Airport Dining
- Main Value Proposition
Great Wraps provides delicious and healthy food options for customers on-the-go, ensuring a satisfying dining experience.
- Description
Great Wraps is a quick serve restaurant chain specializing in chef-created, hot, fresh food options. It offers a variety of wrapped sandwiches, cheesesteaks, rice bowls, and frozen smoothies, particularly in airport and upscale food court settings.
- Key Features
Chef-created menu; Hot and fresh food; Gorgeous store design; Fast and friendly service
- Use Cases
Great Wraps is most valuable for travelers looking for quick, healthy meal options at airports, as well as for customers in upscale food courts seeking quality dining experiences.
- Competitive advantages
Unique focus on airport and upscale food court locations; Emphasis on chef-created, high-quality meals; Commitment to freshness and customer service
- Strengths
The main strengths of Great Wraps include its diverse menu offerings, commitment to quality and freshness, appealing store design, and efficient service.
- Positioning
Great Wraps positions itself as a premium quick serve restaurant that caters to the needs of on-the-go customers, particularly in high-traffic areas like airports.
- Audience
The target users include busy travelers, health-conscious individuals, and food enthusiasts who appreciate quality and convenience.
- CTA
Order Online
- Tags
Healthy Food
Quick Service
Chef-Created
Airport Dining
- Tagline
Live Life Greatly
- Tone of Voice
Friendly, inviting, energetic
- Differentiation
Great Wraps stands out by combining high-quality, chef-created meals with a visually appealing store design and a focus on fast service, particularly in airport and upscale food court environments.
- Brand Positioning
The brand identity of Great Wraps is centered around providing a high-quality dining experience that combines convenience with gourmet food options.
- Founded
1989-01-01