- Service Name
Growing Bolder
- Industry
Media, Lifestyle, Aging, Health & Wellness
- Main Value Proposition
Growing Bolder offers inspiration and resources to redefine aging, helping individuals make the most of their later years.
- Description
Growing Bolder is a multichannel media platform that inspires and empowers individuals to embrace aging positively. It provides resources and stories that encourage people to live their best lives at any age.
- Key Features
Inspiring stories of ordinary people living extraordinary lives; Multimedia content including TV shows, podcasts, and magazines; Focus on active longevity and positive aging; Community engagement through events and insider memberships
- Use Cases
Growing Bolder is most valuable for individuals seeking motivation to lead active lives, those looking for community support, and anyone interested in learning about healthy aging practices.
- Competitive advantages
Comprehensive multimedia platform that includes TV, radio, and print; Strong community focus that fosters connection and support among older adults; Expert insights from leading figures in health and wellness related to aging
- Strengths
The platform's strengths lie in its diverse content offerings, inspirational storytelling, and commitment to changing the narrative around aging.
- Positioning
Growing Bolder positions itself as a leader in redefining aging, promoting a lifestyle that embraces vitality and community engagement.
- Audience
The target audience includes older adults, caregivers, and anyone interested in aging positively, with a focus on those who want to live fulfilling lives in their later years.
- CTA
Become a GB Insider for FREE to View Exclusive Content.
- Tags
Aging
Longevity
Inspiration
Community
- Tagline
Stop Growing Older, Start Growing Bolder®
- Tone of Voice
Inspirational, encouraging, uplifting
- Differentiation
Growing Bolder stands out by focusing on positive narratives around aging, promoting an active lifestyle and community involvement rather than the traditional ageist views of decline.
- Brand Positioning
The brand identity of Growing Bolder is centered around empowerment, positivity, and community, aiming to inspire individuals to take charge of their aging journey.
- Founded
2006-01-01