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Grubhub: Summary

Grubhub is an online and mobile platform that connects diners with local restaurants for food delivery and takeout. It offers a wide variety of meal options, including snacks, alcohol, and desserts, making it easy for users to find and order food from their favorite eateries.

Service Name

Grubhub

Industry

Food delivery, online ordering, restaurant services, food and beverage

Main Value Proposition

Grubhub provides a convenient way to order food from a diverse range of local restaurants, ensuring that users can enjoy their favorite meals delivered right to their door.

Description

Grubhub is an online and mobile platform that connects diners with local restaurants for food delivery and takeout. It offers a wide variety of meal options, including snacks, alcohol, and desserts, making it easy for users to find and order food from their favorite eateries.

Key Features

Delivery or pickup from local restaurants; Grubhub+ membership for unlimited $0 delivery fees; Access to reviews, coupons, and special deals; 24/7 customer care team for order tracking

Use Cases

Grubhub is most valuable for users looking to order food for delivery at home, those wanting to pick up meals without waiting in line, and restaurant owners seeking to reach a larger customer base.

Competitive advantages

Extensive network of restaurants across various cuisines; Grubhub+ membership offering exclusive benefits; Robust customer support with 24/7 order tracking

Strengths

Grubhub's main strengths include its vast selection of food options, ease of use through its app, and strong customer service that enhances the overall user experience.

Positioning

Grubhub positions itself as a leading food delivery service that connects diners with a wide variety of local restaurants, catering to diverse tastes and preferences.

Audience

The target users include busy professionals looking for convenient meal options, families wanting to order food for gatherings, and restaurant owners aiming to increase their delivery orders.

CTA

Order in the App

Tags
  • food delivery

  • takeout

  • restaurant ordering

  • local restaurants

Tagline

Get food delivery and more

Tone of Voice

Friendly, approachable, convenient

Differentiation

Grubhub stands out in the market by offering a comprehensive selection of restaurants, including both national chains and local favorites, along with a user-friendly app that simplifies the ordering process.

Brand Positioning

Grubhub's brand identity emphasizes convenience, variety, and support for local restaurants, appealing to both diners and restaurant owners.

Founded

2004-01-01

Founders
  • Jason Finger

  • Matt Maloney

  • Mike Evans