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Guida dei caffè e delle torrefazioni d’Italia: SWOT analysis

La Guida dei caffè e delle torrefazioni d’Italia è un’opera prima che mapperà le torrefazioni di ogni Regione e Provincia e di ogni dimensione.

Strengths

  • The guide offers a comprehensive selection of Italian coffees, including technical evaluations of products.

  • It provides national awards and visibility across various channels.

  • The guide serves both coffee lovers and roasters, offering a direct channel to the end consumer.

  • It is positioned as the first and only guide mapping Italian roasteries, providing detailed information and promoting brands.

  • The site is optimized with the Yoast SEO plugin, enhancing its search engine visibility.

  • The guide offers a comprehensive mapping of coffee roasters across Italy, providing valuable information for coffee enthusiasts.

  • The guide is available in both print and digital formats, making it accessible to a wide audience.

  • The guide includes detailed sensory evaluations and profiles for each coffee, helping consumers make informed choices.

Weaknesses

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Opportunities

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Threats

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