- Service Name
GUNNAR Glasses
- Industry
Eyewear, health and wellness, digital eye protection, computer accessories
- Main Value Proposition
GUNNAR Glasses provide a real-world solution to protect your eyes while using digital devices, enhancing comfort and visual clarity.
- Description
GUNNAR Glasses are designed to enhance digital life by protecting users' vision from harmful blue light emitted by screens. The patented lens technology filters artificial blue light, reducing eye strain and improving visual comfort.
- Key Features
Patented lens technology that filters blue light; Reduces digital eye strain symptoms; Available in various styles for different users; Supports prescription lenses for personalized vision correction
- Use Cases
GUNNAR Glasses are most valuable for gamers, office workers, and anyone who spends extended periods in front of digital screens.
- Competitive advantages
Proven effectiveness with 96% of users reporting reduced eye strain; Long-standing market leader with nearly 20 years of experience; Wide range of stylish options catering to gamers and general users alike
- Strengths
GUNNAR's strengths lie in its patented technology, strong brand recognition, and commitment to innovation in eye protection.
- Positioning
GUNNAR positions itself as the leading brand in digital eye strain relief, focusing on both functionality and style.
- Audience
The target users include gamers, professionals who work on computers, and individuals concerned about eye health due to screen exposure.
- CTA
Buy Now
- Tags
blue light protection
digital eye strain
computer eyewear
gaming glasses
- Tagline
Pioneers of Digital Optical Protection since 2006
- Tone of Voice
Innovative, authoritative, supportive
- Differentiation
GUNNAR is the original creator of computer eyewear, holding patents that competitors cannot replicate, which positions them uniquely in the market.
- Brand Positioning
GUNNAR is recognized as the world leader in computer eyewear, emphasizing innovation and quality in eye protection.
- Founded
2006-09-01
- Founders
Jennifer Michelsen
Joseph Croft