- Service Name
HEWI (Hardly Ever Worn It)
- Industry
E-commerce, Fashion, Luxury Resale, Online Marketplace
- Main Value Proposition
HEWI offers customers the opportunity to buy and sell luxury items at up to 80% off retail prices, making high-end fashion more accessible.
- Description
HEWI is an online marketplace that specializes in buying and selling pre-owned luxury and designer items. Customers can find a wide range of products including bags, shoes, and fashion at significantly reduced prices.
- Key Features
10% off your first order; Pay in installments with Klarna; Items dispatched within 48 hours; Access to a wide range of luxury brands
- Use Cases
HEWI is most valuable for fashion-conscious consumers looking for affordable luxury items, individuals wanting to sell their pre-owned designer goods, and those seeking unique fashion pieces.
- Competitive advantages
Significant discounts on luxury items; Fast dispatch times (within 48 hours); Flexible payment options through Klarna
- Strengths
HEWI's strengths include a strong brand reputation, a wide selection of desirable luxury brands, and a user-friendly online shopping experience.
- Positioning
HEWI positions itself as a leading player in the luxury resale market, catering to a clientele that values both quality and affordability.
- Audience
The target audience includes fashion enthusiasts, luxury shoppers, and environmentally conscious consumers looking for sustainable fashion options.
- CTA
Shop Now
- Tags
Luxury Fashion
Pre-owned Designer
Sustainable Shopping
Affordable Luxury
- Tagline
Buy & Sell the world’s most desirable brands
- Tone of Voice
Professional, inviting, luxurious
- Differentiation
HEWI differentiates itself by providing a curated selection of both new and pre-owned luxury goods, along with a VIP service for personalized assistance.
- Brand Positioning
HEWI's brand identity is centered around luxury, sustainability, and accessibility, appealing to a modern audience that appreciates high-end fashion without the high-end price tag.
- Founded
2009-01-01
- Founders
Sharon Wolter-Ferguson
Tatiana Wolter-Ferguson