Strengths
HARO has over 150 years of experience in the flooring industry, establishing itself as a trusted brand.
The company offers a wide range of high-quality flooring options, including handcrafted parquet and sustainable materials.
HARO's commitment to sustainability is evident in its use of eco-friendly materials and production processes.
The brand's innovative installation systems simplify the flooring process for both homeowners and professionals.
HARO's products are crafted in Germany, which enhances their reputation for quality and reliability.
The company effectively targets multiple segments, including homeowners, interior designers, and commercial property developers.
HARO's strong brand identity is rooted in quality, responsibility, and craftsmanship, appealing to environmentally conscious consumers.
The extensive product range allows HARO to cater to various use cases, including residential, commercial, and specialized environments.