- Service Name
Harper Wilde
- Industry
Fashion, Lingerie, Apparel, Women's Wear
- Main Value Proposition
Harper Wilde provides high-quality lingerie at affordable prices, ensuring comfort and style for everyday wear.
- Description
Harper Wilde offers a range of affordable and comfortable bras, underwear, and sleepwear designed for everyday wear. The brand focuses on high-quality garments without the traditional retail markup.
- Key Features
Free shipping on U.S. orders over $75; Always free returns; Wide variety of styles including wireless and underwire bras; Bundles for savings on multiple items
- Use Cases
Harper Wilde products are most valuable for everyday wear, special occasions, and for customers seeking comfortable and stylish lingerie options.
- Competitive advantages
Affordable pricing compared to traditional retailers; Focus on comfort and fit with a variety of styles; Strong customer service with free returns and shipping offers
- Strengths
The brand's strengths lie in its commitment to comfort, affordability, and a diverse product range that caters to various customer needs.
- Positioning
Harper Wilde positions itself as a modern, affordable lingerie brand that prioritizes comfort and quality for everyday use.
- Audience
The target audience includes women looking for affordable and comfortable lingerie, fashion-conscious individuals, and those seeking high-quality sleepwear.
- CTA
Shop Now
- Tags
Comfortable lingerie
Affordable bras
Everyday wear
Free shipping
- Tagline
The world's most comfortable underthings.
- Tone of Voice
Friendly, approachable, empowering
- Differentiation
Harper Wilde differentiates itself by offering a direct-to-consumer model that eliminates traditional retail markups, allowing for more affordable pricing without compromising on quality.
- Brand Positioning
The brand identity is centered around empowerment and comfort, appealing to women who value both style and practicality in their lingerie choices.
- Founded
2016-01-01
- Founders
Jane Fisher
Jenna Kerner