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Hawkers Sunglasses: Summary

Hawkers offers a wide range of stylish sunglasses for men, women, and children, including polarized options and eco-friendly designs. The brand emphasizes affordability without compromising on quality, making fashionable eyewear accessible to everyone.

Service Name

Hawkers Sunglasses

Industry

Fashion, Eyewear, Sunglasses, Accessories

Main Value Proposition

Hawkers provides trendy and affordable sunglasses that cater to diverse styles and preferences while ensuring quality and sustainability.

Description

Hawkers offers a wide range of stylish sunglasses for men, women, and children, including polarized options and eco-friendly designs. The brand emphasizes affordability without compromising on quality, making fashionable eyewear accessible to everyone.

Key Features

Wide selection of styles including aviator, round, and square frames; Polarized lens options for enhanced vision; Eco-friendly and Made in Spain products; Promotions such as 2-for-1 offers and free shipping

Use Cases

Everyday fashion accessory for casual wear; Sports and outdoor activities with polarized options; Gifts for special occasions like Valentine's Day

Competitive advantages

Affordable pricing compared to luxury brands; Diverse product range catering to various demographics; Strong collaborations with popular artists and influencers for exclusive designs

Strengths

Hawkers excels in offering a broad selection of stylish eyewear, effective marketing strategies, and a commitment to sustainability, appealing to a wide audience.

Positioning

Hawkers positions itself as a trendy and affordable eyewear brand that combines style with functionality, appealing to a broad demographic.

Audience

The target audience includes fashion-conscious individuals, outdoor enthusiasts, and families looking for stylish and affordable eyewear options.

CTA

2x1 + Free shipping

Tags
  • Sunglasses

  • Polarized

  • Eco-friendly

  • Fashion

Tagline

Choose your location

Tone of Voice

Casual, friendly, engaging

Differentiation

Hawkers stands out in the market by combining fashionable designs with eco-friendly materials and competitive pricing, making it a go-to brand for stylish eyewear.

Brand Positioning

Hawkers identifies as a modern, youthful brand that values sustainability and style, aiming to disrupt the traditional eyewear market.

Founded

2013-12-11

Founders
  • Alex Moreno

  • David Moreno

  • Francisco Pérez Falcó

  • Ignacio Soriano Cano

  • Leopoldo Alejandro Betancourt Lopez

  • Pablo Sánchez Lozano