- Service Name
High Country News
- Industry
Media, Publishing, Journalism, Environmental Reporting
- Main Value Proposition
High Country News offers insightful and comprehensive journalism that helps readers understand the complexities of the Western U.S. and its communities.
- Description
High Country News is a nonprofit independent magazine that provides in-depth journalism focused on the complexities of the Western United States. It covers a range of topics including public lands, climate change, and Indigenous affairs, delivering on-the-ground reporting to its audience.
- Key Features
In-depth reporting on Western U.S. issues; Email newsletters delivering weekly updates; Focus on Indigenous affairs and environmental topics; Access to exclusive articles and investigations
- Use Cases
The service is most valuable for readers interested in environmental issues, Indigenous rights, public lands management, and community stories in the Western U.S.
- Competitive advantages
Nonprofit model prioritizing journalism over profit; Long-standing reputation with over 50 years of coverage; Specialized focus on the unique challenges and stories of the West
- Strengths
High Country News excels in delivering thorough investigative journalism, fostering community engagement, and addressing critical issues affecting the Western U.S.
- Positioning
High Country News positions itself as a leading source of independent journalism that informs and engages the public on critical issues affecting the West.
- Audience
The target users include environmental activists, Indigenous communities, policymakers, and anyone interested in the socio-political landscape of the Western United States.
- CTA
Sign up for a free trial of High Country News
- Tags
Western U.S. journalism
Environmental issues
Indigenous affairs
Public lands
- Tagline
Welcome to High Country News
- Tone of Voice
Informative, engaging, passionate
- Differentiation
High Country News stands out by focusing specifically on the Western U.S. and providing a platform for underrepresented voices, particularly in Indigenous and environmental issues.
- Brand Positioning
The brand identity of High Country News is rooted in integrity, community focus, and a commitment to uncovering the truth about the region's challenges and triumphs.
- Founded
1970-01-01