- Service Name
Clue
- Industry
Health & Wellness, Technology, Mobile Applications, Women's Health
- Main Value Proposition
Clue empowers users to take control of their menstrual health by providing personalized insights and data-driven predictions.
- Description
Clue is a science-based, data-driven menstrual and reproductive health app designed to help users track their menstrual cycles and understand their bodies. It offers insights into overall health, fertility, and menstrual symptoms, making it a trusted companion for women at various life stages.
- Key Features
Track 200+ unique experiences; Unlock advanced cycle insights and predictions; Share cycle data with partners through Clue Connect; Access unlimited content from medical experts
- Use Cases
Clue is most valuable for users wanting to understand their menstrual cycles, trying to conceive, managing perimenopause, or tracking menstrual symptoms.
- Competitive advantages
CE-marked Class 1 medical-grade device; Deep insights and customization options for tracking; Strong focus on user privacy and data protection
- Strengths
Clue's strengths include its user-friendly interface, comprehensive tracking capabilities, and the backing of scientific research, which enhances its credibility and effectiveness.
- Positioning
Clue positions itself as a leading menstrual health app that combines scientific research with user-friendly technology to support women's health.
- Audience
The target users include women of reproductive age, those trying to conceive, individuals navigating perimenopause, and anyone interested in understanding their menstrual health.
- CTA
Get 25% off Clue Plus
- Tags
Menstrual Tracking
Fertility
Health Insights
Data Privacy
- Tagline
Make every cycle count
- Tone of Voice
Empowering, informative, supportive
- Differentiation
Clue stands out in the market as a science-based app developed by a women-led team, emphasizing strict data privacy and a commitment to never sell user data.
- Brand Positioning
Clue's brand identity is centered around empowerment, education, and privacy, appealing to women who seek reliable health information and tools.
- Founded
2012-01-01
- Founders
Hans Raffauf
Ida Tin
Mike Lavigne
Moritz von Buttlar