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Clue: Summary

Clue is a science-based, data-driven menstrual and reproductive health app designed to help users track their menstrual cycles and understand their bodies. It offers insights into overall health, fertility, and menstrual symptoms, making it a trusted companion for women at various life stages.

Service Name

Clue

Industry

Health & Wellness, Technology, Mobile Applications, Women's Health

Main Value Proposition

Clue empowers users to take control of their menstrual health by providing personalized insights and data-driven predictions.

Description

Clue is a science-based, data-driven menstrual and reproductive health app designed to help users track their menstrual cycles and understand their bodies. It offers insights into overall health, fertility, and menstrual symptoms, making it a trusted companion for women at various life stages.

Key Features

Track 200+ unique experiences; Unlock advanced cycle insights and predictions; Share cycle data with partners through Clue Connect; Access unlimited content from medical experts

Use Cases

Clue is most valuable for users wanting to understand their menstrual cycles, trying to conceive, managing perimenopause, or tracking menstrual symptoms.

Competitive advantages

CE-marked Class 1 medical-grade device; Deep insights and customization options for tracking; Strong focus on user privacy and data protection

Strengths

Clue's strengths include its user-friendly interface, comprehensive tracking capabilities, and the backing of scientific research, which enhances its credibility and effectiveness.

Positioning

Clue positions itself as a leading menstrual health app that combines scientific research with user-friendly technology to support women's health.

Audience

The target users include women of reproductive age, those trying to conceive, individuals navigating perimenopause, and anyone interested in understanding their menstrual health.

CTA

Get 25% off Clue Plus

Tags
  • Menstrual Tracking

  • Fertility

  • Health Insights

  • Data Privacy

Tagline

Make every cycle count

Tone of Voice

Empowering, informative, supportive

Differentiation

Clue stands out in the market as a science-based app developed by a women-led team, emphasizing strict data privacy and a commitment to never sell user data.

Brand Positioning

Clue's brand identity is centered around empowerment, education, and privacy, appealing to women who seek reliable health information and tools.

Founded

2012-01-01

Founders
  • Hans Raffauf

  • Ida Tin

  • Mike Lavigne

  • Moritz von Buttlar