- Service Name
Stake
- Industry
Finance, Investing, Online Brokerage, Stock Trading
- Main Value Proposition
Stake empowers users to break barriers and build wealth through intuitive and affordable investing.
- Description
Stake is an online investing platform that provides access to over 12,000 stocks, including ASX and Wall Street securities. It offers a seamless investing experience with features like CHESS-sponsored trades and fractional shares.
- Key Features
Simple fees with $3 brokerage on trades up to $30,000; CHESS-sponsored investing with your own HIN; Recurring investments for hands-free long-term goals; Access to both ASX and Wall St markets
- Use Cases
Stake is most valuable for individuals looking to invest in Australian and U.S. stocks, those wanting to manage their superannuation funds, and investors seeking a user-friendly platform for both casual and serious trading.
- Competitive advantages
Low brokerage fees of $3 on trades up to $30,000; Ability to buy fractional shares starting at US$10; Award-winning platform recognized for its mobile app and customer trust
- Strengths
Stake's strengths include its intuitive app design, competitive pricing, extensive market access, and high customer satisfaction as evidenced by numerous positive reviews.
- Positioning
Stake positions itself as a modern, accessible investing platform that simplifies the investment process for Australians while providing extensive market access.
- Audience
The target users include Australian investors, millennials interested in stock trading, and individuals looking for a reliable platform for managing their superannuation.
- CTA
Open an account
- Tags
Online investing
Stock trading
Brokerage platform
ASX and Wall St access
- Tagline
Onwards. The only direction that counts.
- Tone of Voice
Friendly, empowering, straightforward
- Differentiation
Stake uniquely combines access to both Australian and U.S. markets with a user-friendly platform and competitive pricing, making it suitable for both beginners and experienced investors.
- Brand Positioning
Stake is positioned as a trusted and innovative brand in the online investing space, recognized for its customer-centric approach and award-winning services.
- Founded
2017-01-01
- Founders
Dan Silver
Jon Abitz
Matthew Leibowitz