- Service Name
Daybreak app
- Industry
Health and Wellness, Substance Abuse Support, Alcohol Change, Digital Health
- Main Value Proposition
The primary value offered is a supportive environment and practical tools to help individuals reassess and improve their relationship with alcohol.
- Description
The Daybreak app is designed to support individuals in changing their relationship with alcohol by providing community support, tracking tools, and informative resources. It aims to empower users to cut back or stop drinking through a non-judgmental platform.
- Key Features
Supportive community of over 140,000 members; Drink Tracker for monitoring alcohol consumption; Access to informative resources and tips; Anonymous support for individuals looking to change their drinking habits
- Use Cases
The service is most valuable for individuals looking to cut back on drinking, those seeking to stop drinking altogether, and anyone wanting to improve their overall relationship with alcohol.
- Competitive advantages
Large, active community providing peer support; Evidence-based resources and tools for tracking progress; Focus on a non-judgmental and inclusive approach to alcohol change
- Strengths
The service's strengths include its extensive community support, user-friendly tracking tools, and a wealth of informative resources that empower users to make positive changes.
- Positioning
The service positions itself as a compassionate and supportive resource for anyone looking to change their relationship with alcohol, emphasizing community and personal growth.
- Audience
The target users include individuals struggling with alcohol consumption, those interested in mindful drinking, and people seeking community support in their journey towards healthier habits.
- Brand Positioning
Hello Sunday Morning identifies as a not-for-profit organization dedicated to fostering a healthier relationship with alcohol, focusing on community engagement and support.
- CTA
Download the Daybreak app
- Differentiation
Hello Sunday Morning uniquely combines community support with evidence-based resources, making it a holistic approach to alcohol change that is accessible and non-judgmental.
- Tagline
Hello Sunday Morning changing the world’s relationship with alcohol. One Sunday at a time.
- Tags
alcohol change
community support
mindful drinking
health resources
- Tone of Voice
Supportive, compassionate, encouraging
- Founded
2009-01-01