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HEY: Summary

HEY is an innovative email service that redefines how users interact with their inbox and calendar. It prioritizes user control and privacy, transforming email from a chore into a delightful experience.

Service Name

HEY

Industry

Technology, Software, Email Services, Productivity Tools

Main Value Proposition

HEY offers a modern, privacy-focused email and calendar experience that empowers users to take control of their communications.

Description

HEY is an innovative email service that redefines how users interact with their inbox and calendar. It prioritizes user control and privacy, transforming email from a chore into a delightful experience.

Key Features

The Screener for controlling who can email you; Imbox for important emails only; Paper Trail for organizing receipts and transactions; The Feed for casual reading of newsletters and articles

Use Cases

HEY is most valuable for users overwhelmed by traditional email systems, those seeking better privacy, and individuals who want to streamline their email and calendar management.

Competitive advantages

Strong privacy protections with no data extraction or tracking; Innovative features like The Screener and Imbox that prioritize user control; A fresh, modern approach to both email and calendaring that challenges complacent competitors

Strengths

HEY's strengths lie in its user-centric design, innovative features that enhance email management, and a strong commitment to privacy.

Positioning

HEY positions itself as a revolutionary alternative to conventional email services, focusing on user empowerment and privacy.

Audience

The target users include professionals seeking efficient email management, privacy-conscious individuals, and anyone frustrated with traditional email services like Gmail and Outlook.

CTA

Try HEY free for 30-days

Tags
  • Email

  • Privacy

  • Productivity

  • Calendar

Tagline

Finally a privacy-respecting inbox

Tone of Voice

Innovative, empowering, friendly

Differentiation

Unlike traditional email services, HEY allows users to screen incoming emails, ensuring that only desired contacts can reach them, thus enhancing privacy and reducing clutter.

Brand Positioning

HEY is branded as a fresh, innovative solution from 37signals, emphasizing a commitment to user experience and privacy.

Founded

2009-01-01