- Service Name
HipVan
- Industry
E-commerce, Furniture, Home Furnishings, Online Retail
- Main Value Proposition
HipVan provides stylish, quality furniture at affordable prices, making it accessible for everyone to create their ideal living space.
- Description
HipVan is an online furniture store in Singapore that offers a wide range of stylish and affordable home furnishings. With over 12,000 unique designs, it aims to help customers create their dream homes without breaking the bank.
- Key Features
Free delivery for orders above $300; 100-day easy return policy; Assembly service included upon delivery; Wide selection of over 12,000 unique designs
- Use Cases
HipVan is most valuable for individuals looking to furnish their homes stylishly and affordably, including first-time homeowners, renters, and families seeking to upgrade their living spaces.
- Competitive advantages
Extensive range of over 12,000 designs; Affordable pricing with GST inclusive; Convenient online shopping experience with free delivery and assembly
- Strengths
HipVan's strengths lie in its vast product selection, competitive pricing, customer-centric policies like free delivery and easy returns, and a strong online presence.
- Positioning
HipVan positions itself as Singapore's favorite online furniture store, focusing on providing stylish and affordable options for home decor.
- Audience
The target audience includes young professionals, families, and homeowners in Singapore who value style, quality, and affordability in home furnishings.
- CTA
Shop Now
- Tags
Affordable Furniture
Home Decor
Online Shopping
Quality Designs
- Tagline
All You Need To Create Your Dream Home!
- Tone of Voice
Friendly, approachable, modern
- Differentiation
HipVan differentiates itself by cutting out middlemen costs, allowing it to offer high-quality furniture at lower prices compared to traditional retailers.
- Brand Positioning
HipVan's brand identity emphasizes quality, affordability, and a commitment to customer satisfaction, appealing to a modern, design-conscious audience.
- Founded
2013-01-01
- Founders
Danny Tan
Deborah Wee
Kevin Vo
Shobhit Datta