- Service Name
Perion's programmatic digital out of home platform
- Industry
Advertising, Digital Out of Home, Programmatic Advertising, Marketing Technology
- Main Value Proposition
Perion provides a more intelligent, targetable, measurable, and impactful way to reach precise audiences outside the home.
- Description
Perion offers a full-stack programmatic digital out of home (DOOH) platform that enables advertisers to reach targeted audiences with measurable campaigns. It provides publishers with the tools to earn programmatic revenue by connecting them to a global pool of advertisers.
- Key Features
Full stack programmatic DOOH platform; Highly-targeted campaigns; Measurable business outcomes; Unified auction framework for optimizing publisher yield
- Use Cases
Perion is most valuable for advertisers looking to engage on-the-go audiences and for publishers aiming to maximize their programmatic revenue through enhanced connections with advertisers.
- Competitive advantages
Global scale with extensive inventory across multiple regions; Ability to create highly-targeted and measurable campaigns; Innovative technology such as the industry's first DOOH header bidder
- Strengths
Perion's strengths lie in its comprehensive platform that integrates both the buy and sell sides of programmatic DOOH advertising, its global reach, and its focus on data-driven targeting and measurement.
- Positioning
Perion positions itself as a leader in the programmatic DOOH space, emphasizing its innovative technology and comprehensive solutions for both advertisers and publishers.
- Audience
The target users include advertisers seeking to reach specific audiences, publishers wanting to monetize their digital inventory, and agencies looking for effective programmatic solutions.
- CTA
Sign me up
- Tags
programmatic advertising
digital out of home
targeted campaigns
advertising technology
- Tagline
Activate programmatic DOOH with precision. Globally.
- Tone of Voice
Innovative, professional, engaging
- Differentiation
Perion is unique in the market as the first purpose-built, full stack programmatic DOOH platform, which combines advanced targeting capabilities with a comprehensive inventory across various global regions.
- Brand Positioning
Perion's brand identity is centered around being a forward-thinking, technology-driven partner in the digital out of home advertising landscape.
- Founded
2017-01-01
- Founders
Andreas Soupliotis