- Service Name
Vrbo
- Industry
Travel, Vacation Rentals, Online Booking, Property Rental
- Main Value Proposition
Vrbo provides a secure and convenient platform for booking vacation rentals, ensuring travelers have access to a diverse range of properties and competitive pricing.
- Description
Vrbo is a vacation rental booking platform that connects travelers with a wide range of vacation properties. It offers over 2 million rentals worldwide, ensuring a variety of options for every type of traveler.
- Key Features
Earn and use rewards on eligible vacation rentals; Members always get the best prices when signed in; Live support for hosts; Quick signup process for property owners
- Use Cases
Vrbo is most valuable for families looking for vacation homes, pet owners seeking pet-friendly accommodations, and property owners wanting to rent out their homes.
- Competitive advantages
Over 2 million rentals worldwide; 24/7 customer service; Highly-rated guests for property owners
- Strengths
Vrbo's main strengths include its extensive inventory of vacation rentals, strong customer service, and a platform that caters specifically to vacation property bookings.
- Positioning
Vrbo positions itself as a leading vacation rental platform, emphasizing its extensive selection and commitment to customer satisfaction.
- Audience
The target users include families planning vacations, pet owners looking for suitable rentals, and property owners wanting to list their properties.
- CTA
Search
- Tags
Vacation Rentals
Travel Booking
Property Rental
Family Travel
- Tagline
Relax, you’re booking a Vrbo
- Tone of Voice
Friendly, supportive, trustworthy
- Differentiation
Vrbo stands out in the market by focusing exclusively on vacation rentals, offering a vast selection of properties and a user-friendly experience tailored for both travelers and property owners.
- Brand Positioning
Vrbo's brand identity is centered around providing a reliable and enjoyable vacation rental experience, appealing to both travelers and property owners.
- Founded
2005-02-01
- Founders
Brian Sharples
Carl Shepherd