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Home Surplus: Summary

Home Surplus is a retail outlet specializing in factory direct kitchen cabinets, vanities, and doors. They provide a wide range of home improvement products at wholesale prices.

Service Name

Home Surplus

Industry

Retail, Home Improvement, Kitchen and Bath, Cabinets and Vanities

Main Value Proposition

Home Surplus offers high-quality home improvement products at competitive prices, making it easier for customers to enhance their living spaces.

Description

Home Surplus is a retail outlet specializing in factory direct kitchen cabinets, vanities, and doors. They provide a wide range of home improvement products at wholesale prices.

Key Features

Free kitchen design services; Wide selection of kitchen cabinets and vanities; Special pricing for contractors and builders through the Pro Club; Access to the latest styles and pricing through catalogs

Use Cases

Home Surplus is most valuable for homeowners looking to renovate their kitchens and bathrooms, contractors seeking bulk purchases, and anyone in need of home improvement supplies.

Competitive advantages

Direct factory pricing that reduces costs for customers; Free kitchen design services that add value to the shopping experience; Pro Club membership offering exclusive discounts for professionals

Strengths

Home Surplus has a strong reputation for affordability, a diverse product range, and exceptional customer service, particularly in kitchen and bathroom renovations.

Positioning

Home Surplus positions itself as a cost-effective solution for home improvement needs, focusing on affordability and quality.

Audience

The target users include homeowners, contractors, builders, and home professionals who are looking for quality home improvement products at competitive prices.

CTA

Join the Home Surplus Pro Club today!

Tags
  • kitchen cabinets

  • vanities

  • home improvement

  • contractor discounts

Tagline

Wholesale savings direct to you

Tone of Voice

Friendly, informative, approachable

Differentiation

Home Surplus differentiates itself by providing factory direct pricing and free design services, which are not commonly offered by competitors in the home improvement retail space.

Brand Positioning

The brand identity of Home Surplus is centered around providing value and savings to customers, emphasizing their long-standing presence in the market since 1964.

Founded

1977-01-01