- Service Name
Home Surplus
- Industry
Retail, Home Improvement, Kitchen and Bath, Cabinets and Vanities
- Main Value Proposition
Home Surplus offers high-quality home improvement products at competitive prices, making it easier for customers to enhance their living spaces.
- Description
Home Surplus is a retail outlet specializing in factory direct kitchen cabinets, vanities, and doors. They provide a wide range of home improvement products at wholesale prices.
- Key Features
Free kitchen design services; Wide selection of kitchen cabinets and vanities; Special pricing for contractors and builders through the Pro Club; Access to the latest styles and pricing through catalogs
- Use Cases
Home Surplus is most valuable for homeowners looking to renovate their kitchens and bathrooms, contractors seeking bulk purchases, and anyone in need of home improvement supplies.
- Competitive advantages
Direct factory pricing that reduces costs for customers; Free kitchen design services that add value to the shopping experience; Pro Club membership offering exclusive discounts for professionals
- Strengths
Home Surplus has a strong reputation for affordability, a diverse product range, and exceptional customer service, particularly in kitchen and bathroom renovations.
- Positioning
Home Surplus positions itself as a cost-effective solution for home improvement needs, focusing on affordability and quality.
- Audience
The target users include homeowners, contractors, builders, and home professionals who are looking for quality home improvement products at competitive prices.
- CTA
Join the Home Surplus Pro Club today!
- Tags
kitchen cabinets
vanities
home improvement
contractor discounts
- Tagline
Wholesale savings direct to you
- Tone of Voice
Friendly, informative, approachable
- Differentiation
Home Surplus differentiates itself by providing factory direct pricing and free design services, which are not commonly offered by competitors in the home improvement retail space.
- Brand Positioning
The brand identity of Home Surplus is centered around providing value and savings to customers, emphasizing their long-standing presence in the market since 1964.
- Founded
1977-01-01