- Service Name
Horace
- Industry
Cosmetics, grooming, men's skincare, natural products
- Main Value Proposition
Horace provides high-quality, natural grooming products tailored for men, ensuring they feel good in their skin.
- Description
Horace offers natural and effective grooming products specifically designed for men, catering to all skin tones and hair types. The products are made in France and focus on quality and accessibility.
- Key Features
Free shipping on orders over €40; 10% discount on your next order when subscribing to the newsletter; Click & collect service for online orders; 95% to 100% natural ingredients
- Use Cases
Daily skincare routines for men; Grooming solutions for various skin types; Gift options for special occasions; Personalized skincare diagnostics
- Competitive advantages
Affordable pricing for high-quality natural products; Strong focus on customer engagement and feedback in product development; Wide range of products suitable for all skin types and tones
- Strengths
Horace's main strengths include its commitment to natural ingredients, customer-centric product development, and a strong brand identity that resonates with modern men.
- Positioning
Horace positions itself as a modern, accessible brand that offers high-quality grooming products tailored specifically for men.
- Audience
The target audience includes men of all ages looking for effective grooming solutions, particularly those who value natural ingredients and personalized care.
- CTA
Create an account to enjoy 10% off your next order!
- Tags
men's grooming
natural skincare
affordable cosmetics
personalized care
- Tagline
Horace, cosmetics for men without frills.
- Tone of Voice
Friendly, approachable, modern
- Differentiation
Horace uniquely engages with customers during product development, ensuring that products are created based on real user feedback and needs.
- Brand Positioning
Horace's brand identity is centered around being relatable and supportive, focusing on natural, effective products that cater to the diverse needs of men.
- Founded
2016-01-01
- Founders
Kim Mazzilli
Marc Briant-Terlet