- Service Name
Housing 21
- Industry
Social Care, Housing, Retirement Living, Elderly Care
- Main Value Proposition
Providing quality housing and care for older people of modest means, ensuring they can live independently with support when needed.
- Description
Housing 21 is a leading, not-for-profit provider of Extra Care and Retirement Living for older people of modest means. They operate across 215 local authority areas, managing over 24,000 properties and providing extensive social care services.
- Key Features
Extra Care with on-site support from Care Workers; Retirement Living with an on-site Court Manager; Local Housing Managers to foster community and manage daily operations; Commitment to pay Care Workers above the National Living Wage
- Use Cases
Ideal for older individuals seeking independent living with access to care services, those looking for community engagement, and families seeking reliable housing options for their elderly relatives.
- Competitive advantages
Not-for-profit model ensuring reinvestment into services; Wide geographical coverage across 215 local authority areas; Strong commitment to employee welfare, including above-average pay for Care Workers
- Strengths
Housing 21's strengths include its extensive experience in managing properties for older adults, a strong community focus through Local Housing Managers, and a commitment to quality care and support.
- Positioning
Housing 21 positions itself as a compassionate and community-oriented provider of housing and care solutions for older adults.
- Audience
The primary audience includes older adults of modest means, their families, and caregivers looking for supportive living arrangements.
- Brand Positioning
The brand identity emphasizes social responsibility, quality care, and a commitment to enhancing the lives of older people.
- CTA
Call us today on: 0370 192 4000
- Differentiation
Housing 21 stands out as a not-for-profit organization focused specifically on the needs of older individuals, offering tailored services that promote independence and community.
- Tagline
Welcome to Housing 21
- Tags
Extra Care
Retirement Living
Social Care
Community Support
- Tone of Voice
Supportive, compassionate, community-focused
- Founded
1964-01-01
- Founders
Cristos Galanos