- Service Name
Howbout
- Industry
Technology, Social Networking, Mobile Applications, Social Calendars
- Main Value Proposition
Howbout offers a unique way to stay connected with friends by sharing activities and planning together in a social calendar format.
- Description
Howbout is a social calendar app designed to help users keep up with their friends. It allows users to see and react to their friends' activities, share calendars, and make plans together.
- Key Features
See what your friends are up to; Share calendars; Make plans together; React to friends' activities
- Use Cases
Ideal for planning events, coordinating schedules, and staying updated on friends' activities.
- Competitive advantages
User-friendly interface; Focus on social interaction; Encourages real-time engagement with friends
- Strengths
The app's ability to combine social networking with calendar functionalities makes it a versatile tool for maintaining friendships.
- Positioning
Howbout positions itself as a fun and engaging social calendar app that breaks the traditional barriers of social networking.
- Audience
Young adults, social planners, and anyone looking to maintain friendships through shared activities.
- CTA
Get the app
- Tags
social calendar
friend engagement
event planning
activity sharing
- Tagline
THERE'S NO SHAME IN STALKING
- Tone of Voice
Playful, engaging, light-hearted
- Differentiation
Howbout encourages users to engage with their friends' activities in a fun and light-hearted manner, promoting social interaction without the stigma often associated with 'stalking'.
- Brand Positioning
The brand identity is playful and encourages users to embrace their social curiosity.
- Founded
2020-01-01
- Founders
Duncan Cowan
Jake Jenner
Neil Tanna