- Service Name
IMG ARENA
- Industry
Sports, Sports Data
- Main Value Proposition
Harnessing the power of official sports data to deliver unmatched fan-centric experiences
- Description
Delivering next generation fan engagement
- Key Features
Official sports data, digital content, product innovations, data rights, event centres, virtual sports products
- Use Cases
For rightsholders, the media, and betting industries
- Competitive advantages
Pioneering the mainstream introduction of official data rights, expanding product suite, strengthening relationships with rightsholders, immersive front-end solutions, insightful and meaningful metrics
- Pricing
N/A
- Strengths
Expertise in rights, innovative products, strong relationships with rightsholders, immersive front-end solutions, advanced analytics
- Positioning
Focused on fan-first engagement through the delivery of digital content and product innovations
- Audience
Sports fans, rightsholders, media, betting industries
- CTA
Explore our story, find out more, find out more, find out more
- Social Proof
Clients include DraftKings, PGA TOUR, Cricket West Indies, APL, licensed and regulated by the Gambling Commission
- Tone of Voice
Engaging, innovative, authoritative
- Trust Factors
Licensed and regulated by the Gambling Commission, strong relationships with rightsholders, advanced analytics
- Differentiation
Pioneering the mainstream introduction of official data rights, expanding product suite, strengthening relationships with rightsholders, immersive front-end solutions, advanced analytics
- Brand Positioning
Giving sport the edge, putting the sport in sports betting, next-generation sports entertainment, elevating sporting performance
- Founded
2012-01-01
- Founders
Freddie Longe