- Service Name
innocent drinks
- Industry
Food and beverage; smoothies, juices and fruit drinks
- Main Value Proposition
Fruit-and-vegetable drinks across smoothie, juice and related product ranges.
- Key Features
Smoothies; juices; coconut water; Immun Shots; product and nutrition information; Austrian-language content.
- Use Cases
Explore the drink range, read product information or find the brand’s sustainability and company pages.
- Strengths
The Austrian site groups product categories and provides links to nutrition and company information.
- Positioning
A fruit-and-vegetable beverage brand with a range of smoothies and juices.
- Audience
Consumers browsing fruit-and-vegetable drinks and product information.
- Trust Factors
The company states that it has been a B Corp since 2018; treat this as the company’s published certification claim and link to its B Corp information page.
- Differentiation
The site combines beverage product pages with company and sustainability information.
- Brand Positioning
A fruit-and-vegetable drinks company publishing product, nutrition and sustainability information.
innocent drinks: Summary
innocent drinks makes smoothies, juices and other fruit-and-vegetable beverages. The Austrian site links to product, nutrition, B Corp and sustainability information. Ingredients and nutrition vary by product; consult the individual product page and label.