- Service Name
Innovid
- Industry
Advertising, Digital Advertising, Television Advertising, Omni-channel Advertising
- Main Value Proposition
Innovid provides a comprehensive platform that integrates ad creation, delivery, measurement, and optimization, enabling advertisers to enhance their advertising effectiveness across various channels.
- Description
Innovid is an independent omni-channel advertising and analytics platform designed specifically for television. It empowers advertisers and publishers to create, deliver, measure, and optimize ad experiences that drive consumer connections and business growth.
- Key Features
Create personalized, interactive video and display ads; Deliver campaigns across multiple channels including CTV and linear TV; Measure performance with granular insights; Optimize campaigns in real-time for maximum impact
- Use Cases
Advertisers looking to create engaging and interactive ad experiences; Publishers aiming to prove value to advertisers through measurable outcomes; Brands wanting to optimize their advertising strategies across multiple channels
- Competitive advantages
Independence from media buying, ensuring no conflicts of interest; Comprehensive analytics capabilities that provide actionable insights; Innovative technology that keeps clients ahead of industry trends
- Strengths
Innovid's strengths lie in its innovative technology, independence from media buying, and its ability to provide detailed analytics that help clients optimize their advertising strategies effectively.
- Positioning
Innovid positions itself as a leading independent platform in the television advertising space, focusing on innovation and client-centric solutions.
- Audience
The primary target users include advertisers, publishers, and marketing professionals who seek to enhance their advertising effectiveness and drive business growth.
- CTA
Request a demo
- Tags
CTV Advertising
Ad Measurement
Digital Video
Advertising Optimization
- Tagline
Powering the future of TV advertising
- Tone of Voice
Innovative, professional, empowering
- Differentiation
Innovid stands out in the market as the only independent platform that focuses solely on television advertising without media buying conflicts, allowing for unbiased service to clients.
- Brand Positioning
Innovid's brand identity is centered around being a trusted partner for advertisers and publishers, emphasizing innovation, intelligence, and independence.
- Founded
2007-07-01
- Founders
Tal Chalozin
Zack Zigdon
Zvika Netter