- Service Name
International Trade Centre (ITC)
- Industry
International Trade, Economic Development, Sustainable Trade, Business Support
- Main Value Proposition
ITC provides essential resources and support to help small businesses in developing countries thrive in international markets, contributing to sustainable economic growth.
- Description
The International Trade Centre (ITC) connects small businesses in developing countries to international markets, promoting sustainable trade practices. ITC aims to enhance global prosperity by supporting the internationalization of small and medium-sized enterprises.
- Key Features
Access to market data and analysis tools; E-learning platform with over 100 free online courses; Support for sustainable and inclusive trade practices; Resources for business performance improvement
- Use Cases
Supporting micro, small, and medium-sized enterprises (MSMEs) in accessing international markets; Providing training and resources for entrepreneurs in developing countries; Facilitating trade opportunities for women and youth
- Competitive advantages
Joint agency of the WTO and UN, enhancing credibility and reach; Specialized tools and resources tailored for developing economies; Strong focus on empowering women and youth in trade
- Strengths
ITC's strengths lie in its comprehensive support for small businesses, its commitment to sustainability, and its extensive network of partnerships with international organizations.
- Positioning
ITC positions itself as a leader in promoting sustainable trade and economic development for small businesses in emerging markets.
- Audience
The primary audience includes small business owners, entrepreneurs, policymakers, and business support organizations in developing countries.
- CTA
Learn more
- Tags
Sustainable Trade
Small Business Support
International Markets
E-learning
- Tagline
Join the competition and become a champion!
- Tone of Voice
Supportive, Empowering, Informative
- Differentiation
ITC uniquely combines trade support with a focus on sustainability and inclusivity, aligning its mission with the United Nations Global Goals.
- Brand Positioning
ITC is recognized as a trusted partner in international trade, focusing on inclusivity and sustainability while driving economic growth.
- Founded
1964-01-01