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Invisible Wine: Summary

Invisible is an online wine retailer that curates the best wines and offers themed sets for various budgets. The service aims to educate customers about wine while providing quality products at competitive prices.

Service Name

Invisible Wine

Industry

Retail, Food & Beverage, Alcohol, Wine

Main Value Proposition

Invisible offers a unique selection of quality wines at affordable prices, along with educational support to enhance the wine experience.

Description

Invisible is an online wine retailer that curates the best wines and offers themed sets for various budgets. The service aims to educate customers about wine while providing quality products at competitive prices.

Key Features

Curated wine selections; Themed wine sets; Educational resources about wine; Discounts on first orders

Use Cases

The service is most valuable for wine enthusiasts looking for curated selections, individuals seeking gifts, and those wanting to explore new wines without the hassle of selection.

Competitive advantages

Expertly curated selections that save time for customers; Educational content that helps customers make informed choices; Attractive discounts and promotions for first-time buyers

Strengths

Invisible's strengths lie in its curated approach to wine selection, educational resources, and customer-centric service that includes discounts and themed offerings.

Positioning

Invisible positions itself as a knowledgeable and customer-friendly wine retailer that simplifies the wine purchasing process.

Audience

The target users include wine enthusiasts, casual drinkers looking for quality options, and gift buyers seeking unique wine sets.

CTA

Sign up now to receive two free wine glasses with your first order!

Tags
  • wine

  • online retail

  • curated selections

  • themed sets

Tagline

We try thousands of wines - finding the best and assembling sets for different themes and budgets.

Tone of Voice

Friendly, informative, approachable

Differentiation

The service stands out by providing curated wine sets tailored to different themes and budgets, making it easier for customers to choose wines that suit their preferences.

Brand Positioning

The brand identity emphasizes expertise in wine selection, affordability, and a commitment to customer education.

Founded

2012-01-01

Founders
  • Dmitry Tuzoff

  • Sergey Kurlovich