- Service Name
Invisible Wine
- Industry
Retail, Food & Beverage, Alcohol, Wine
- Main Value Proposition
Invisible offers a unique selection of quality wines at affordable prices, along with educational support to enhance the wine experience.
- Description
Invisible is an online wine retailer that curates the best wines and offers themed sets for various budgets. The service aims to educate customers about wine while providing quality products at competitive prices.
- Key Features
Curated wine selections; Themed wine sets; Educational resources about wine; Discounts on first orders
- Use Cases
The service is most valuable for wine enthusiasts looking for curated selections, individuals seeking gifts, and those wanting to explore new wines without the hassle of selection.
- Competitive advantages
Expertly curated selections that save time for customers; Educational content that helps customers make informed choices; Attractive discounts and promotions for first-time buyers
- Strengths
Invisible's strengths lie in its curated approach to wine selection, educational resources, and customer-centric service that includes discounts and themed offerings.
- Positioning
Invisible positions itself as a knowledgeable and customer-friendly wine retailer that simplifies the wine purchasing process.
- Audience
The target users include wine enthusiasts, casual drinkers looking for quality options, and gift buyers seeking unique wine sets.
- CTA
Sign up now to receive two free wine glasses with your first order!
- Tags
wine
online retail
curated selections
themed sets
- Tagline
We try thousands of wines - finding the best and assembling sets for different themes and budgets.
- Tone of Voice
Friendly, informative, approachable
- Differentiation
The service stands out by providing curated wine sets tailored to different themes and budgets, making it easier for customers to choose wines that suit their preferences.
- Brand Positioning
The brand identity emphasizes expertise in wine selection, affordability, and a commitment to customer education.
- Founded
2012-01-01
- Founders
Dmitry Tuzoff
Sergey Kurlovich