- Service Name
prima+
- Industry
Media, Streaming Services, Online Entertainment, Video on Demand
- Main Value Proposition
The primary value offered is the convenience of streaming a diverse selection of films and series from TV Prima at any time and on any device.
- Description
prima+ is a streaming service that allows users to watch movies, series, and shows from TV Prima anytime and anywhere. It is accessible on various devices including computers, tablets, mobiles, and televisions.
- Key Features
Access to a wide range of movies and series; Watch content anytime and anywhere; Available on multiple devices; Exclusive original content
- Use Cases
The service is most valuable for users who want to binge-watch their favorite series, catch up on missed episodes, or enjoy movies on demand.
- Competitive advantages
Exclusive access to TV Prima's original content; User-friendly interface for easy navigation; Ability to watch without advertisements with a premium subscription
- Strengths
Key strengths include a diverse content library, accessibility across various devices, and the ability to watch shows before they air on traditional TV.
- Positioning
prima+ positions itself as a convenient and comprehensive streaming solution for fans of TV Prima's content, emphasizing flexibility and accessibility.
- Audience
The target audience includes families looking for entertainment, young adults who enjoy streaming content, and fans of TV Prima's programming.
- CTA
Activate PREMIUM
- Tags
Streaming
TV Shows
Movies
On-Demand
- Tagline
Watch movies, series, and shows from TV Prima on Prima plus
- Tone of Voice
Informative, engaging, user-friendly
- Differentiation
prima+ differentiates itself by providing exclusive original content and a vast library of popular shows and movies from TV Prima, which are not available on other platforms.
- Brand Positioning
The brand identity is centered around being a reliable source of entertainment that caters to the viewing preferences of a diverse audience.
- Founded
1993-01-18