- Service Name
Ipsos
- Industry
Market Research, Research Services, Public Opinion Analysis, Social Research
- Main Value Proposition
Ipsos offers true understanding and actionable insights that help clients navigate a changing world and make informed decisions.
- Description
Ipsos is a global leader in market research and public opinion analysis, providing reliable insights into society, markets, and people. Their services utilize data from surveys, polls, and social media to deliver actionable insights for clients.
- Key Features
Global presence in 90 markets; Expertise in social, advertising, and marketing research; Actionable insights from diverse data sources; Focus on understanding societal trends and consumer behavior
- Use Cases
Ipsos is most valuable for businesses seeking to understand market trends, consumer behavior, and public opinion, as well as for organizations needing data-driven insights for strategic planning.
- Competitive advantages
Extensive global network providing localized insights; Diverse range of research methodologies including qualitative and quantitative approaches; Strong reputation and credibility in the market research industry
- Strengths
Ipsos's main strengths include its global reach, expertise in various research fields, and the ability to deliver actionable insights that drive client decision-making.
- Positioning
Ipsos positions itself as a trusted partner in market research, emphasizing its ability to provide deep insights into societal and market dynamics.
- Audience
The target users include businesses, government agencies, and non-profit organizations that require market research and public opinion insights to inform their strategies.
- CTA
Contact us
- Tags
Market Research
Public Opinion
Consumer Insights
Data Analysis
- Tagline
Game Changers
- Tone of Voice
Professional, insightful, authoritative
- Differentiation
Ipsos stands out in the market by combining a global reach with deep expertise in various research methodologies, allowing them to provide comprehensive insights tailored to client needs.
- Brand Positioning
Ipsos is identified as a global leader in market research, known for its reliability and depth of understanding in various sectors.
- Founded
1969-01-01
- Founders
Robert Worcester