- Service Name
International Road Assessment Programme (iRAP)
- Industry
Non-profit, Public Health, Road Safety, Infrastructure
- Main Value Proposition
iRAP provides comprehensive tools and methodologies to assess and improve road safety, ultimately saving lives and reducing injuries on the roads.
- Description
iRAP is a global charity focused on saving lives by eliminating high-risk roads through evidence-based assessments and interventions. The organization partners with various stakeholders to improve road safety and reduce fatalities and serious injuries worldwide.
- Key Features
Star Ratings for road safety assessments; Risk Maps for identifying high-risk areas; Safer Roads Investment Plans for strategic improvements; Training and technology support for local capabilities
- Use Cases
Assessing the safety of existing road infrastructure; Developing investment plans for road safety improvements; Training local authorities and organizations in road safety best practices
- Competitive advantages
Global reach with partnerships in over 100 countries; Evidence-based methodologies that are recognized internationally; Comprehensive training programs that build local capacity
- Strengths
iRAP's strengths lie in its robust data-driven approach, extensive partnerships, and commitment to creating tailored solutions for diverse road safety challenges.
- Positioning
iRAP positions itself as a global leader in road safety assessment and improvement, advocating for a world where all roads are safe for all users.
- Audience
The primary audience includes government agencies, road authorities, NGOs, and development banks focused on improving road safety and public health.
- CTA
Donate
- Tags
Road Safety
Public Health
Infrastructure Improvement
Global Partnerships
- Tagline
A world free of high-risk roads
- Tone of Voice
Professional, compassionate, proactive
- Differentiation
iRAP uniquely combines rigorous data collection, international partnerships, and a focus on evidence-based solutions to address road safety, making it a leader in the field.
- Brand Positioning
iRAP is recognized as a trusted authority in road safety, emphasizing its commitment to saving lives and promoting sustainable road infrastructure.
- Founded
2006-01-01