Strengths
IRB has a strong global presence, managing research panels in 28 markets, which enhances its ability to provide diverse and comprehensive data collection services.
The company emphasizes high-quality standards and has industry-leading quality assurance processes, ensuring reliable data for clients.
IRB's in-house team of expert survey programmers allows for the efficient handling of complex survey designs across multiple devices.
The organization offers a wide range of services, including CATI and online surveys, catering to various client needs and preferences.
IRB's commitment to customer satisfaction is evident through its 24/7 service and personalized expert support, which enhances client relationships.
The proprietary research panels owned by IRB provide a competitive edge by ensuring access to a reliable and engaged respondent pool.
The company's positioning as a B2B data collection specialist allows it to target a specific audience effectively, including market researchers and businesses seeking insights.
IRB's extensive experience in the market research industry contributes to its reputation as a reliable partner for data collection and analysis.