- Service Name
IRIS.TV
- Industry
Technology, Media, Advertising, Video Data
- Main Value Proposition
IRIS.TV enables better viewing experiences and advertising outcomes through advanced video data connectivity.
- Description
IRIS.TV is a video data platform that provides connectivity for video-level data, enhancing viewing experiences and advertising outcomes. It focuses on structuring, connecting, and activating video data for CTV and online video content.
- Key Features
Video-level data connectivity; Real-time relevance for marketers; Enhanced audience experiences for publishers; Data tools for CTV and online video business growth
- Use Cases
IRIS.TV is most valuable for marketers looking to improve ad targeting, publishers aiming to enhance audience engagement, and partners needing robust data tools for video business growth.
- Competitive advantages
Specialized in video data connectivity; Real-time data insights for improved advertising efficiency; Partnerships with major players in the advertising industry
- Strengths
IRIS.TV's strengths lie in its specialized focus on video data, strong partnerships, and the ability to enhance both viewer engagement and advertising effectiveness.
- Positioning
IRIS.TV positions itself as a leader in video data connectivity, catering specifically to the needs of the CTV and online video markets.
- Audience
The target users include marketers, publishers, and partners in the CTV and online video sectors who seek to leverage video data for better business outcomes.
- CTA
Get Started
- Tags
video data
CTV
advertising
data connectivity
- Tagline
The only data platform built for video.
- Tone of Voice
Professional, innovative, supportive
- Differentiation
IRIS.TV uniquely focuses on video-level data, providing tailored solutions for marketers, publishers, and partners in the CTV and online video space.
- Brand Positioning
IRIS.TV identifies itself as a cutting-edge video data platform that empowers businesses to optimize their video content and advertising strategies.
- Founded
2013-02-03
- Founders
Field Garthwaite
Richie Hyden
Robert Bardunias