- Service Name
iSelect
- Industry
Insurance and Utilities, Comparison Services, Financial Services, Consumer Services
- Main Value Proposition
iSelect empowers Australians to make informed decisions by providing expert comparisons of insurance and utility products, ultimately saving them time and money.
- Description
iSelect is an Australian comparison service that helps consumers compare and save on various insurance policies, utilities, and loans. With over 20 years of experience, iSelect provides expert assistance in finding the best deals tailored to individual needs.
- Key Features
Expert comparison across multiple insurance and utility products; No cost to the consumer as partners pay commissions; Price Promise guarantee for health insurance policies; Wide range of providers and products available for comparison
- Use Cases
iSelect is most valuable for individuals and families looking to compare health insurance, car insurance, home and contents insurance, and utility services to find the best deals.
- Competitive advantages
Over 20 years of experience in the comparison industry; No hidden fees or markups on products compared to direct purchases; Access to a wide range of providers and exclusive offers
- Strengths
iSelect's main strengths include its extensive experience, commitment to customer service, and a user-friendly platform that simplifies the comparison process for consumers.
- Positioning
iSelect positions itself as a trusted expert in the Australian comparison market, dedicated to helping consumers make informed financial decisions.
- Audience
The target users include Australian consumers seeking to save on insurance and utility costs, families looking for comprehensive coverage options, and individuals needing assistance navigating complex insurance products.
- CTA
Compare now
- Tags
Insurance Comparison
Utility Savings
Financial Advice
Consumer Empowerment
- Tagline
HELPING AUSSIES SAVE TIME, EFFORT AND MONEY FOR OVER 20 YEARS
- Tone of Voice
Friendly, informative, supportive
- Differentiation
iSelect stands out in the market by offering a comprehensive comparison service with a focus on customer support and a unique Price Promise for health insurance, ensuring customers get the best deal.
- Brand Positioning
iSelect's brand identity is built around trust, expertise, and customer-centric service, emphasizing its role as a facilitator of savings and informed choices.
- Founded
2000-01-01
- Founders
Damien Waller