- Service Name
BlackRock and iShares
- Industry
Finance, Investment Management, Asset Management, Exchange-Traded Funds
- Main Value Proposition
BlackRock aims to help individuals achieve their financial goals through comprehensive investment management and technology solutions.
- Description
BlackRock is a global investment manager that provides a range of investment products and financial technology solutions. iShares, a part of BlackRock, specializes in exchange-traded funds (ETFs) that offer convenient and cost-effective investment options.
- Key Features
Global investment management expertise; Wide range of investment products including ETFs; Local expertise supported by global service; Financial technology solutions for planning and investment
- Use Cases
The service is most valuable for individuals looking to invest for retirement, build wealth, or manage immediate spending needs through a variety of investment products.
- Competitive advantages
Leading provider of financial technology since 1999; Strong global network with 70 offices in 30 locations; Innovative investment products like iShares ETFs that are easy to understand and cost-effective
- Strengths
BlackRock's main strengths include its global reach, diverse investment offerings, and commitment to helping clients achieve financial well-being.
- Positioning
BlackRock positions itself as a trusted global investment manager and fiduciary, dedicated to enhancing financial well-being for its clients.
- Audience
The target users include individual investors, financial advisors, and institutional clients seeking reliable investment management and financial solutions.
- CTA
Explore more
- Tags
Investment Management
Exchange-Traded Funds
Financial Technology
Global Expertise
- Tagline
We’re here for you
- Tone of Voice
Professional, supportive, informative
- Differentiation
BlackRock stands out in the market due to its extensive global presence, combining local expertise with a wide array of investment products and advanced financial technology.
- Brand Positioning
The brand identity of BlackRock emphasizes reliability, expertise, and a commitment to client success in the investment landscape.
- Founded
2000-01-01
- Founders
Laurence D. Fink