- Service Name
Israel Hayom
- Industry
Media, News, Print, Digital
- Main Value Proposition
Israel Hayom offers free, balanced, and accurate journalism that keeps the Israeli public informed about current events and issues.
- Description
Israel Hayom is a free daily newspaper that provides news, analysis, and commentary on various topics including politics, lifestyle, and international affairs. It aims to deliver balanced and accurate journalism to the Israeli public.
- Key Features
Free access to news and analysis; Comprehensive coverage of Israeli and international events; Diverse sections including lifestyle, opinions, and business; Daily updates from Sunday to Friday
- Use Cases
Staying updated on current events in Israel and around the world; Accessing diverse opinions and analyses on political matters; Finding lifestyle content related to food, travel, and culture
- Competitive advantages
No subscription fees, making it accessible to a wider audience; Focus on balanced reporting, appealing to readers seeking unbiased news; Wide range of topics covered, from politics to lifestyle, catering to diverse interests
- Strengths
The main strengths of Israel Hayom include its commitment to free journalism, comprehensive coverage of important issues, and a user-friendly format that appeals to a broad audience.
- Positioning
Israel Hayom positions itself as a leading source of free news and analysis in Israel, emphasizing its commitment to providing balanced journalism.
- Audience
The target audience includes Israeli citizens seeking reliable news, expatriates interested in Israeli affairs, and anyone looking for a free source of information on current events.
- Brand Positioning
The brand identity of Israel Hayom is centered around being a trustworthy and accessible news source, dedicated to serving the public interest without charge.
- CTA
Subscribe to Newsletter
- Differentiation
Israel Hayom distinguishes itself by being a free newspaper, providing accessible journalism without a paywall, which is unique in the Israeli media landscape.
- Tagline
Israel news | Israel Hayom
- Tags
Israeli news
free journalism
current events
analysis
- Tone of Voice
Informative, balanced, engaging
- Founded
2007-07-30
- Founders
Sheldon Adelson