- Service Name
iTokri
- Industry
E-commerce, Retail, Handicrafts, Textiles, Fashion
- Main Value Proposition
iTokri provides a platform for customers to purchase authentic, handcrafted products directly from Indian artisans, ensuring quality and sustainability.
- Description
iTokri is an online store specializing in authentic Indian handicrafts, textiles, and artisan products. It connects customers with over 500 artisan groups, offering a wide range of handcrafted items that celebrate India's rich cultural heritage.
- Key Features
100% Authentic Craftsmanship Since 2012; Free Surprise Gift added to every order; Hassle-Free 7-Day Returns; Worldwide Shipping and Secure Payments
- Use Cases
Shopping for unique gifts that support local artisans.; Finding authentic Indian textiles and handicrafts for personal use.; Purchasing sustainable and eco-friendly products.
- Competitive advantages
Direct partnerships with over 500 artisan groups, ensuring authenticity and fair trade.; A wide variety of unique products across 200 categories, with new items added daily.; Strong commitment to sustainability and eco-friendly practices.
- Strengths
iTokri's strengths lie in its extensive range of authentic products, commitment to artisan welfare, and a strong reputation for quality and customer satisfaction.
- Positioning
iTokri positions itself as a premier online destination for authentic Indian handicrafts, emphasizing quality, sustainability, and artisan support.
- Audience
The target audience includes individuals interested in sustainable fashion, cultural enthusiasts, and those looking for unique gifts or home decor items.
- CTA
Shop Now
- Tags
Handicrafts
Sustainable Fashion
Indian Textiles
Artisan Products
- Tagline
India's most trusted store for handicrafts, Indian textiles, sarees, ethnic wear and women accessories since 2012
- Tone of Voice
Warm, inviting, authentic
- Differentiation
iTokri uniquely combines a vast selection of handcrafted products from over 150 craft clusters in India, emphasizing sustainability and direct support for artisans.
- Brand Positioning
iTokri's brand identity is rooted in promoting Indian craftsmanship and sustainability, appealing to conscious consumers who value authenticity.
- Founded
2012-01-01
- Founders
Nitin Pamnani