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Institute of Extended Learning: Summary

Dedicated to providing communities with access to academic experiences and promoting accessible community programming to attract new and returning students to attend UMBC.

Service Name

Institute of Extended Learning

Industry

Education, Non-credit Education

Main Value Proposition

Providing access and pathways to innovative academic experiences through exploration and rigorous programming.

Description

Dedicated to providing communities with access to academic experiences and promoting accessible community programming to attract new and returning students to attend UMBC.

Key Features

Non-credit education, Summer Enrichment Academy, Test Prep Academy, year-round youth and certificate programs.

Use Cases

Can be used by individuals of all ages and backgrounds to access academic experiences and programs.

Competitive advantages

Extending UMBC's reach and expertise to learners of all ages and backgrounds.

Pricing

N/A

Strengths

Providing access to innovative academic experiences and promoting accessible community programming.

Positioning

Connecting the UMBC campus to the broader community through non-credit education.

Audience

Individuals of all ages and backgrounds.

Brand Positioning

Building connections through explorations, discovery, and smart fun.

CTA

Request Info, Apply, Subscribe to UMBC Weekly Top Stories.

Differentiation

Extending UMBC's reach and expertise to learners of all ages and backgrounds.

Social Proof

Alumni, Career Center, Events, News, Visit Campus, Work at UMBC.

Tone of Voice

Dedicated, innovative, accessible, rigorous, smart, fun.

Trust Factors

Accreditation, Consumer Information, Equal Opportunity, Privacy, Title IX, Web Accessibility.