Strengths
IYC has a strong global presence with offices in key yachting destinations, enhancing its ability to serve affluent clients effectively.
The company offers a comprehensive suite of services, including yacht sales, charters, management, and crew placement, providing a one-stop solution for clients.
IYC's extensive selection of superyachts for sale and charter positions it as a leader in the luxury yachting market.
The brand is recognized for its exceptional customer service, which is crucial in the luxury sector where client experience is paramount.
IYC's recent acquisition of Yachtlove expands its market share and operational capabilities in yacht management, particularly in the Greek market.
The company leverages a global network of experienced sales consultants, ensuring clients receive expert advice and support.
IYC's marketing strategy includes a premium publication, 'HORIZONS', which showcases luxury destinations and yachts, enhancing brand visibility.
The brand's tagline, 'It's Your Choice. We help you make the right one.', reflects its commitment to personalized service and client satisfaction.